Klarna looks to shake up shopping experience with AI-powered image search

Klarna is continuing to assert its new identity as an AI-powered payments network and shopping assistant with the launch of a new feature enabling shoppers to photograph items they want to buy and receive options on where to purchase them instantly.

The launch of the new AI-powered image search feature comes alongside 12 other new products, building on a suite of tools it launched in April that included a discovery shopping feed which recommends products based on a user’s personal interests.

The feed has now been bolstered with the rollout of “shoppable videos” across Europe following success in the US.

Creators can share content directly through the Klarna app for its 27 million monthly users, who can shop for items directly from the videos.

“Klarna is the smarter choice, whether you’re looking for shopping inspiration, personalised recommendations, or finding the best price,” Klarna co-founder and CEO Sebastian Siemiatkowski said. 

“Just like the internet gave everyone access to information, AI gives everyone access to intelligence, context and personalisation. At Klarna we’re using this to bridge the gap between the physical and digital world, connecting how humans get inspired with how computers search.” 

Bringing the searchability of the online shopping experience to in-person purchases, Klarna has also introduced a feature allowing users to scan a barcode and instantly see product information, including customer reviews and price comparisons.

Klarna is also launching a new cashback program, with UK shoppers able to earn up to 10 per cent bank on purchases and more markets set to be introduced.

The fintech has also partnered with Cover Genius to offer US customers more protection against breakdown, accidental damage and other risks.

For users with sustainability and conscious shopping in mind, there are new filters on the app to help customers shop more consciously, highlighting certifications from companies like PETA.

There is also a new ‘conscious shopping dashboard’ providing a centralised resource on sustainability-oriented products, features and services.

This feature is currently available in the US and will launch in further markets over the coming months.