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Kriya lands Halfords partnership

Kriya will help Halfords onboard and screen new buyers and offer payment options at checkout, automating existing credit processes. 

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Anil Stocker/Kriya

Kriya, formerly MarketFinance, has landed UK motoring services giant as a customer.

The FTSE 250-listed company will use Kriya’s embedded digital payments and credit solutions for its c. 250,000 small business and enterprise customers in the motor trade. 

Kriya will help Halfords onboard and screen new buyers and offer payment options at checkout, automating existing credit processes. 

This wil allow mechanics and tradespeople to access rapid working capital if parts need to be sourced in advance. 

As well as being a consumer facing business, Halfords also offers wholesale purchasing for Councils, Schools and Universities, and supplies the Cycle2Work scheme for businesses. 

“Being able to offer flexible payment terms to our B2B customers underpins our market offering. We want to invest in modernising the checkout process to attract more customers and drive loyalty in our customer base,” Anthony Caie, Director of B2B &Services at Halfords said. 

Founded in 2011, Kriya operates in the UK, Ireland, Spain, the Netherlands, Poland and Belgium.

“B2B commerce is changing. Trade buyers now expect consumer-level sophistication, credit and payment options,” Anil Stocker, CEO & founder of Kriya, said.

“Forward-looking merchants like Halfords are now evaluating their current processes and realising how much opportunity they have to increase revenue, buyer loyalty and streamline financial friction,” he added.

Kriya's lending partners include Barclays Bank and the British Business Bank. It is backed by investors including Northzone, Barclays Bank and Mouro Capital, the venture arm of Santander Bank. 

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Anil Stocker

CEO and co-founder

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