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NatWest’s Cushon welcomes Ellen Louw as new CFO

Louw joins Cushon from publisher Reach and, prior to that, American Express

Ellen Louw / Cushon

Ellen Louw / Cushon

Workplace pension and savings fintech Cushon has announced Ellen Louw as its new chief financial officer, a significant appointment following its acquisition by high street bank NatWest that completed in June.

Louw brings a wealth of experience joining Cushon from publisher Reach where she was commercial finance director and helped the publisher develop its customer value strategy.

Her background also includes roles at WorldRemit, where she was head of commercial finance and corporate development, and American Express.

“2023 was a landmark year for Cushon, with Ellen on board we’re looking forward to continuing our upward trajectory next year,” Ben Pollard, Cushon’s founder and CEO said.

As CFO Louw has been tasked with driving Cushon’s continued growth plans and helping to deliver for the fintech’s executive committee and shareholders — of which NatWest is the largest with an 85 per cent stake.

“Cushon’s commitment to ensuring the best outcomes for both its members and the environment is very compelling, along with having established itself as a leader in the pensions space — a sector often criticised for its lack of innovation,” Louw said on her appointment.

“It’s an exciting time for the business — I'm looking forward to joining a dynamic leadership team focussed on helping Cushon continue to drive positive change for savers."

In October Cushon announced its target to reduce the scope 1 and scope 2 emissions financed by the default fund of the defined contribution (DC) offering of its Master Trust by 80 per cent by September 2030.

In November the company became the largest signatory of the Mansion House Compact, a voluntary commitment by DC pension funds to allocate at least 5 per cent of their default funds to unlisted equities by 2030.

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