Revolut has sponsored its first royal event, sponsoring an event celebrating King Charles’ coronation and birthday at the British Embassy in Japan.
The neobank and the UK’s most valuable fintech confirmed it was “the first time” it had sponsored a royal event.
The sponsorship comes as the neobank eagerly awaits a decision on whether it has been granted a UK banking licence, more than two years after it lodged its application.
A banking licence would prove a big fillip to Revolut, allowing it to hold its own customer deposits, and allow it to offer lending to customers.
A spokesperson for Revolut said “the sponsorship was to show support for the UK-Japan relationship, and shared business interests”.
The spokesperson added: “The King's birthday parties are the embassy's main 'national day' events this year - a key opportunity to bring together government and business representatives from the British and Japanese communities.”
Attending yesterday’s event (June 22) was Revolut’s Japan CEO Yoko Makiguchi, ex-Japanese prime minister Taro Aso, (pictured together), and the British ambassador to Japan Julia Longbottom and various other politicians, government officials and business leaders.
While the event marks the first time Revolut has sponsored a royal event, it supports British patriotic brands such as through its partnership with the Royal British Legion on its Poppy card initiative and its partnership this year with Comic Relief.
Other sponsors of the event included Barclays, British Airways, HSBC and AstraZeneca.
Revolut has stepped up its lobbying efforts in recent years, holding a series of meetings with politicians and other dignitaries in an attempt to bolster support for a more competitive banking sector.
