Winefi uncorks fine wine alternative investment platform

For adventurous investors looking for a new asset class, Winefi has unveiled a self-serve investment platform that offers access to fine wine.

The platform will enable investors to buy ready-made fine wine collections and create bespoke portfolios tailored to their financial requirements, investment horizon and risk tolerance.

Investors will be able to monitor their performance on the platform and receive real-time recommendations based on their investment progress.

Winefi was founded this year by CEO Callum Woodcock and has already raised investment from SFC Capital as well as angel investors associated with companies such as BlackRock, Fidelity, T Rowe Price, Investec, Dentsu-Aegis and McKinsey.

“Fine wine has a fascinating investment profile, but investing in wine has remained expensive, complex and opaque,” Woodcock said.

“Our platform is designed to make investing in wine as easy as placing a trade on Robinhood or eToro.”

In order to operate its market Winefi partners with trade wholesalers and producers to access fine wines that are assembled into diversified collections.

The firm’s investment committee — masters of wines Alun Griffiths and Simon Thorp and professional wine investor James Fletcher — helps select the assets and create the portfolios.

Alun Griffiths, a master of wine and member of the investment committee at Winefi, added: “Through their new investment platform, Winefi is bringing fine wine mainstream.

“Their approach benefits not only investors, but producers and merchants too, by introducing a previously unserved buyer to the market.”