Abound is a credit technology fintech that uses artificial intelligence to provide more accurate and affordable loans. Founded in 2020 by two senior credit experts, Abound has created a way to offer borrowers better interest rates by looking at their complete financial picture, using Open Banking, rather than relying on just a credit score. By doing so, Abound is also able to confidently lend to many borrowers who have been ignored by traditional banks while reducing the risk of doing so. To date, Abound has been growing rapidly and recently raised over £570 million in funding to turbocharge its growth in the UK market.