Abundance is a leading direct investment platform that is putting people in control of their money. People invest in individual projects that generate something good for the environment and society as well as bank-beating returns. Since launching in 2012, more than 7,500 people have invested £123m directly into the projects they support via the Abundance platform, with over £38m returned to investors. In the process, Abundance has achieved a number of firsts. As well as being the world’s first FCA-regulated investment based crowdfunding company, it is also the first investment platform to offer a dedicated investment based crowdfunding SIPP and launched the UK’s first Innovative Finance ISA for renewable energy investments on November 1st 2016. In 2020, Abundance launched the first Local Council Climate Bonds after working with the University of Leeds to develop new ways to allow local people to actively participate in the transition to NetZero. Abundance also became a certified B Corp in 2018; these are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.