Updraft is a financial app which enables its members to understand their financial profile, forge positive habits with their money, and make changes that pay off for the long term. Combining smart algorithms, Open Banking and credit reference data, Updraft helps build a full picture of a user's financial profile. It then serves bespoke recommendations to establish practical, beneficial habits and deliver routes to pay off borrowings in the most effective possible way. Updraft has built a supportive member base of over 85,000 users and their people oriented approach has garnered a 4.9 Trustpilot score, alongside a 4.5 rating on the App and Play store.

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