Anthony Baum


Founder and Chief Executive Officer

Anthony founded Tic:Toc in 2015 with a single vision to change the way Australians understand and approach the home loan process. The result is the integration of multiple pieces of technology to offer customers price competitive home loans, via the convenience of a fully digital application process. A Senior Executive with over 25 years of financial services experience, including 15 years at both “C” suite and director level, Anthony has extensive experience in founding and growing businesses within the financial services sector. Anthony’s leadership and operational experience extends across retail and wholesale banking, funds management and non-bank finance companies. Having run a major division of Bendigo and Adelaide Bank Limited, restructured and sold a listed finance company (ThinkSmart) and integrated several major businesses through merger or acquisition, Tic:Toc represents Anthony’s ultimate ambition; to disrupt a market and radically improve the customer experience.

Event Sessions Featuring Anthony Baum


Digital Mortgage Lending - Tech Enabling the Mortgage Process

AltFi Australasia Summit 2018 - Monday 16 April 2018

  • Ciolek said regulators have been concerned about automation and digitising. 42 days is the average application process and its getting longer.

  • Baum noted that his company uses 22 different technologies and put them together to achieve our end to end process.

  • Hatherley noted how new technology in homechain and regchain was helping redesign end to end home loans using blockchain. “Its for organisations trying to future proof. No-one wanted to do it first so we did it.”

  • Turner said consumers will act in their own self-interest if you give them the information. We’re trying to get rid of the information advantages that banks and brokers have had.