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Anthony Baum

Founder and Chief Executive Officer


Anthony founded Tic:Toc in 2015 with a single vision to change the way Australians understand and approach the home loan process. The result is the integration of multiple pieces of technology to offer customers price competitive home loans, via the convenience of a fully digital application process. A Senior Executive with over 25 years of financial services experience, including 15 years at both “C” suite and director level, Anthony has extensive experience in founding and growing businesses within the financial services sector. Anthony’s leadership and operational experience extends across retail and wholesale banking, funds management and non-bank finance companies. Having run a major division of Bendigo and Adelaide Bank Limited, restructured and sold a listed finance company (ThinkSmart) and integrated several major businesses through merger or acquisition, Tic:Toc represents Anthony’s ultimate ambition; to disrupt a market and radically improve the customer experience.

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