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Eleanor Demuth

Director of Risk


Eleanor is Director of Risk a Curve. She is a regulation specialist who has been working in the finance industry for the past 2 decades. 

She has previously worked with Deloitte focusing on international risk advisory in consumer credit and at NewDay where she designed credit products for the underserved market. 

Eleanor has a degree in Psychology and Physics and is particularly interested in the public perception of credit and how it is used and the innovation of credit products to serve actual needs rather than just following an established model. She believes in credit as an enabling factor for both consumers and businesses and in empowering people through responsible and affordable lending. 

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