Eoin Creedon is a Principal Consultant for Curinos, specializing in retail banking products, digital banking, benchmarking and unsecured lending. As head of banking research in EMEA, Eoin oversees a team that provides leading financial brands with competitive intelligence to support their strategic decisions. A firm believer in the power of collaboration, Eoin works closely with all clients to help build digital engagement, optimise customer journeys and maximise product performance. With over 13 years’ tenure at Curinos (previously eBenchmarkers), Eoin has seen a dramatic shift in how banks operate. At the outset retail banking was largely branch-based and online solutions were only starting to gain traction. Ensuring brands successfully navigated the subsequent digital revolution has been fascinating and certainly one of the most rewarding parts of Eoin’s career. Prior to working for Curinos, Eoin held roles in McKinsey and Royal Bank of Scotland. Eoin is based in London, but a native of Dublin, Ireland.