As Chief Banking Officer at Starling, Helen is responsible for the commercial propositions within the bank including lending, SME and Retail Banking, Marketplace and Starling’s B2B Banking Services. Prior to joining Starling in 2018, she spent 24 years in banking, working for Santander, Alliance & Leicester and NatWest.
Helen has led many key projects at Starling, including the development of Starling Kite, a debit card for kids and the rapid launch of government-backed loan schemes, the Coronavirus Business Interruption Loan Scheme (CBLIS) and Bounce Back Loan Scheme (BBLS). Both loan schemes are providing support to SME customers across the UK during the COVID-19 pandemic. She was also recognised as one of the top 50 customer experience professionals in the country in Marketing Week’s CX50 list twice (in 2019 & 2020). Helen is a retired sportswoman, having competed for Great Britain in Archery at the Athens Olympic Games in 2004.
The rapid rise of digital banks in the UK, Europe and now the US has transformed the landscape of incumbents with Open Banking and APIs starting to gather pace. Subscriptions, Marketplaces or Freemium: Which business models will win-out in the battle of digital banking?
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