Ian Cruickshank

Having worked as an advertising expert with several of the big banks Ian was inspired by the purity of the P2P lending concept and how it strips out the cost and inefficiencies of traditional finance passing benefits onto consumers. Such was the strength of the RateSetter proposition and business model that Ian was compelled to leave the advertising agency world and join the team that is helping define the face of modern finance.   Before specialising in financial marketing, Ian worked with a multitude of leading brands winning many awards and driving business for the likes of VW and General Motors through to the NHS, RAF, GSK and First Choice.   Ian’s focus on customer benefit is a perfect match for the RateSetter ethos and will be instrumental to the growing success of the business.