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Iona Bain



Iona Bain is the country's go-to voice on young people and their personal finances. She founded the pioneering Young Money Blog in 2011 and has since become a regular commentator on TV and radio, published two books (Spare Change and Own It!), written extensively for national and digital media and hosts her own podcast. In June, she was named Freelancer of the Year by IPSE, the association for the self-employed and recently she became the youngest-ever governor of the Pensions Policy Institute. She is also an ambassador for the Insuring Womens Futures programme and founding member of the Next Gen Pensions Committee. She also runs the Young Money Agency with her father, award-winning editor Simon Bain, together with managing a busy portfolio of corporate commissions and invitations focused on young finances, ranging from consulting and communications to speaking engagements. These include internal company workshops, educational sessions for financial professionals and consumers, conferences, AGMs and public policy debates. The blog and agency both have a unique focus on what financial services can do to become more youth-friendly, drawing on the latest research as well as insight, experience and creativity.

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