James Crouch

Opinium

Partner and Senior Research Manager

James is a senior research manager in the financial services and public affairs team at Opinium, a market research and insight agency based in London and New York. James has been part of the team for seven years, with experience in developing research for thought leadership for a range of financial services providers, from investment platforms to banks and insurers. His wider role also involves working with the public affairs and political polling teams at Opinium, developing and measuring political strategies and how responsive voters are to different messages. This is part of James’s wider interest in understanding how leaders and businesses can best to respond to changing consumer preferences and public demand. James was part of the team that was able to accurately forecast the results of the 2016 EU Referendum and 2019 UK general election.   

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