John Davies

Just Cash Flow

Executive Chairman

John’s passion is helping businesses thrive and grow by providing much-needed funding where possible and sharing his hard-earned business lessons to a wide audience. As the founder of the business, he is focused on helping to bridge the funding and education gap that has restricted the growth of British entrepreneurs. John draws on his 40 plus years of experience gained through founding and running a number of companies to give guidance to existing and potential business owners. He is frequently asked to chair or contribute at industry-wide events under the key theme of helping businesses avoid potential pitfalls including being the victims of Financial Crime and the need to focus on key business fundamentals such as planning, forecasting and managing cash flow. He is a strong advocate for there to be a formal qualification for directors before they set up in business. Recently he has shared his experience and expertise at a number of Fintech events to educate tech entrepreneurs about the different forms of funding available to them and how to bring their products to the market. His expertise and experience are recognised by a number of trade bodies and associations: Chairman of the Association of Alternative Business Finance Providing alternative lenders with a single, more powerful voice and lobbying capability. Associate Member of All Party Parliamentary Group on Fair Business Banking and Key Advisor to its major initiative - Access to Finance for Sustainable Growth. This initiative brings together senior/influential figures and organisations in alternative finance, commercial banking, policy and business in order to understand the key challenges in financing businesses for sustainable growth. Member of the Financial Ombudsman Service SME Advisory Group Formed to enhance FOS’s knowledge on SME issues and trends following its expanded remit in handling SME complaints. Member of the CBI SME Council Championing the cause of SMEs and providing strategic input and shaping the CBI’s relevant policies and campaigns. Deputy Chair of the Emerging Payments Association and mentor to its major Financial Crime Project The EPA is a thriving community of payments professionals whose goals are to strengthen the payments industry to benefit all stakeholders. The Financial Crime Project aims to position the association and its members as leaders in tackling financial crime. Chair of the 2018/2019 Alternative & Receivables Conferences These events tracked the transformation of receivables finance; showcased the most successful new entrants and examined the future of technology-enabled funding models. Member of the Fairlife Debt and Credit Panel Developing a fair trading mark for business lending. Freeman of the Guild of Entrepreneurs The Guild promotes excellence in the profession of Entrepreneurship and John Davies is actively involved in a range of mentoring projects. Profile Ends

Come and see John Davies speak at the AltFi London Summit 2020 on 9th November 2020

Event Sessions Featuring John Davies


Fireside Chat

In conversation with John Davies, Executive Chairman Just Cashflow - 15 May

AltFi Digital Summit 2020 - Thursday 14 May 2020



Articles By John Davies



Articles Featuring John Davies

Alternative lender breaks even

3rd October 2018 | Ryan Weeks

BondMason raises £1.85m in equity funding round

13th March 2018 | Emily Nicolle

SBFA Publishes Best Practice Guidelines

13th April 2016 | Ryan Weeks

SME lending association in the works?

23rd March 2016 | Ryan Weeks

Just Loans Group Appoints New Non-Executive Director

12th February 2016 | Guglielmo de Stefano

A death knell for credit bureaus?

18th January 2016 | Ryan Weeks

Just Cash Flow Rolls Out Card Solution

18th November 2015 | Ryan Weeks

New Tie Up in the SME Funding Space

30th April 2015 | Ryan Weeks