John Goodall


CEO and Co-Founder

John is CEO and co-founder of Landbay. Landbay launched in May 2014 and is the only peer-to-peer investment platform to focus solely on the UK residential mortgage market.   John has over 20 years’ experience working across a broad range of industries. Prior to setting up Landbay, John co-founded and managed a leading financial services executive search business. He also spent 3 years teaching economics at a leading London educational establishment and has held a senior executive role in stockbroking. John holds an MBA from Imperial College, London and a BA (hons) in Economics from Durham University.

Event Sessions Featuring John Goodall


Alternative lending after Brexit

AltFi London Summit 2019 - Monday 18 March 2019

Demand from both investors and borrowers for dis-intermediated platform lending is at an all time in the UK and Europe but with the UK's departure from the EU, as well as a more mature stage of the economic cycle evident, how will the next phase of growth occur?


Why BTL Mortgages are ideal for risk averse investors

The Alternative Property Forum - Tuesday 19 June 2018

  • John explained that buy-to-let offers two forms of security: the familiar first-charge against a property, and a stable cashflow in the form of rental income.

  • Landbay (the lender) can become the receiver of that rent in the event of a default.

  • Rental prices have been significantly less volatile than house prices over the past ten years, with only one slight wobble in 2009, otherwise rising 2-3 per cent a year in line with normal earnings.

  • John said that the supply of new rental properties is not growing in line with demand – and that rental growth will increase in the next few years.


Secured vs. unsecured: Which offers the best risk–adjusted returns?

AltFi Global Summit 2016 - Wednesday 14 September 2016

Articles By John Goodall

Articles Featuring John Goodall

Landbay inks £500m deal with Atom Bank

5th November 2021 | Daniel Lanyon

P2P lender Landbay joins analytics platform

10th October 2018 | Ryan Weeks

Landbay closes sixth Seedrs crowdfund

19th April 2018 | Emily Nicolle

Landbay cracks the £100m mark

7th March 2018 | Ryan Weeks

Landbay boss makes case for IFISA

22nd February 2018 | Ryan Weeks

P2PFA reveals new chair

8th February 2018 | Emily Nicolle

Zoopla opens property investment portal

26th September 2016 | Ryan Weeks

UK votes Leave – AltFi leaders react

24th June 2016 | Ryan Weeks

5 key considerations post Brexit

24th June 2016 | Ryan Weeks

Landbay: Convertible Triggered

8th March 2016 | Rupert Taylor

The Property Pivot

12th February 2016 | Sam Griffiths

Innovative Finance ISA 2016: An overview

29th January 2016 | Jordan Stodart

Buy-to-Let Under Siege?

17th December 2015 | Ryan Weeks

Landbay Joins Council of Mortgage Lenders

9th October 2015 | Ryan Weeks

Index Results Shed Light on UK Rental Space

28th September 2015 | Ryan Weeks

Landbay Sails Through Stress Test

17th September 2015 | Ryan Weeks

Landbay Launches Rental Index

15th September 2015 | Ryan Weeks

Landbay 1: Banks 0

1st July 2015 | Henry Thomas

Key Talking Points from P2P CEO Breakfast

26th June 2015 | Ryan Weeks

Landbay Secures £250m Funding Line

6th May 2015 | Ryan Weeks

Landbay Secures £250m Funding Line

29th April 2015 | Ryan Weeks

Landbay Appoints New COO

19th March 2015 | Ryan Weeks

Landbay Pushes for Total Transparency

2nd March 2015 | Ryan Weeks

Landbay Announces High Profile Board Appointment

27th February 2015 | Ryan Weeks

The AltFi Frontline: A Breakout Room With a View

25th February 2015 | Ryan Weeks

Peer-to-Peer Lender Weathers Severe Stress Testing

18th December 2014 | Ryan Weeks

Landbay Ready to Climb P2P Ladder

4th December 2014 | Ryan Weeks

All Systems Go at the P2PFA

26th November 2014 | Ryan Weeks

New P2P Lender Up and Running

10th July 2014 | AltFi