Keith Rodwell

255 Finance

Managing Director

Keith is the Managing Director of 255 Finance – a subsidiary of Challenger Ltd. 255 Finance was established by Keith in 2013 to provide a link between the funds associated with the superannuation and retirement income sectors with the specialist finance capabilities of non-bank finance companies. Keith has a long history in the Australasian finance industry having previously established BOQ Finance following their acquisition of the CIT business in Australia and NZ. Keith was the Asia Pacific head for CIT Vendor Finance and also held various positions at GE Commercial Finance in Australia and Asia over a 14 year period. Keith holds a Bachelor of Economics from Sydney University and a Master of Commerce from the University of NSW. Keith represents 255 Finance on a number of speciality finance company boards and is also the Deputy Chairman of the Australian Finance Industry Association.

Event Sessions Featuring Keith Rodwell


The Challenges for Lenders of Optimising their Funding Model

AltFi Australasia Summit 2018 - Monday 16 April 2018

This panel looked at how alternative lenders can generate funds to lend more easily.

  • There was a consensus around the fact that consumers want ease of access and a frictionless experience. Fintech lenders operating in this space are bound by the consumer lending code, which is tighter than small business lending.
  • John Cummins and Anna Harper stressed that some funding models are more efficient for particular market segments of investors and borrowers
  • Phillippe Roger and Keith Rodwell remembered that fintechs have to be mindful of what can be profitably lent and need a know-thy-customer mindset. Here, detailed knowledge of the industry and the appropriate dedicated systems can help.