Keith Rodwell

255 Finance

Managing Director

Keith Rodwell joined Challenger Ltd in 2012 and together established 255 Finance in 2013.  255 Finance provides funding to specialty finance companies leveraging the operational experience of the 255 Finance staff, who have extensive experience from organisations such as GE Capital, Societe Generale, Key Equipment Finance &  CIT.  255 Finance has a broad portfolio with exposure across receivables finance, equipment finance and leasing, consumer finance and fleet leasing.   Previously Keith was Group Executive, BOQ Finance.  BOQ Finance was formed through the merger of Bank of Queensland’s equipment finance and debtor finance businesses with the IT leasing and distribution finance business acquired from CIT in 2010.   Keith Rodwell was the Managing Director of CIT Asia Pacific prior to the sale to BOQ.  In addition to the Australian and New Zealand operations, CIT operated the largest foreign finance company in China with over 100 staff providing equipment leasing via vendors and to customers directly.  CIT also operated in 5 other Asia jurisdictions.  Previously, Keith spent 14 years with GE Capital in Australia and Asia with a predominant interest in equipment finance.   Keith is a Director of the Australian Finance Industry Association (AFIA) and a Director of AssetSecure Pty Ltd,  a leading provider of working capital solutions to mid-market companies.   Keith is also a past Chairman of the Australian Equipment Lessors Association (AELA).  Keith has a Master of Commerce (UNSW) and a Bachelor of Economics (Econometrics) University of Sydney.

Event Sessions Featuring Keith Rodwell


The Challenges for Lenders of Optimising their Funding Model

AltFi Australasia Summit 2018 - 16th April 2018

This panel looked at how alternative lenders can generate funds to lend more easily.

  • There was a consensus around the fact that consumers want ease of access and a frictionless experience. Fintech lenders operating in this space are bound by the consumer lending code, which is tighter than small business lending.
  • John Cummins and Anna Harper stressed that some funding models are more efficient for particular market segments of investors and borrowers
  • Phillippe Roger and Keith Rodwell remembered that fintechs have to be mindful of what can be profitably lent and need a know-thy-customer mindset. Here, detailed knowledge of the industry and the appropriate dedicated systems can help.