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Kyle Armstrong

CEO and Co-founder


Kyle Armstrong is the co-founder and CEO of Ascenda, the global loyalty fintech founded in 2014. Kyle has overseen the rapid growth and expansion of Ascenda which now serves financial services clients in over 40 markets and includes many of the world’s leading banks including HSBC, Barclays, Standard Chartered, Capital One, and recently announced a new partnership with Virgin Money Australia’s new digital bank.Prior to founding Ascenda, Kyle was a General Manager at American Express, leading Travel & Lifestyle services for Asia.

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