Dynamic, entrepreneurial executive with over 19 years experience managing organisations through digital disruption, marketing, sales management and organizational change, particularly within the technology, entertainment, retail travel and media industries such as Google, News Corporation, Qantas Holidays, Lend Lease, Village Roadshow and Voyages Hotels & Resorts She has a proven ability to formulate and execute strategic marketing and business development plans that are customer centric, results focused, digitally enabled and optimized to provide the strongest possible commercial outcomes. She is passionate about putting the customer at the centre of the business and ensuring marketing, sales and distribution are aligned for profit and insights building.
In this interesting keynote Lisa Bora used top examples of companies that have made customer engagement easy.
Tesla, Netflix, Uber, Netflix, duolingo are the best ones. What they have in common is that they are ruthless in developing their product and set expectations.
It’s not always about product. Lemonade disrupted the commoditised insurance industry. It’s not about creating new digital assets. It’s about making sure you have the most relevant levers.
There are so many fintechs that it’s hard to stand out. This is where digitally fuelled marketing will be crucial because there is so much choice.
Fintechs also need to ensure they have a profitable business model. “We spend a lot of time with startups making sure they’re focussed on profitability.”