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Mark Hookey

Founder & CEO

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Mark is the Founder & CEO of DemystData, a risk solutions provider that pulls together hundred of data providers, client data, and public data, and delivers realtime insight to financial services clients seeking to grow. Demyst is unlocking access to financial services around the world, and has processed over 300m transactions to date for leading clients including Tier 1 banks, P2P platforms, Online Lenders, Personal Lines Insurers, Telecommunications providers, and Microfinance institutions.   Prior to founding DemystData, Mark was a Managing Director with LexisNexis in New York, where he led a risk analytics client engagement team, with responsibilities including price optimization, competitive intelligence, distribution optimization, and data product development.   Prior to that Mark was a partner at Optimal Decisions Group, where he grew the US practice with cutting edge insurance price optimization technology and change management consulting. ODG was acquired by ChoicePoint (later LexisNexis).   Mark’s expertize includes applied statistics, including multivariate and non-parametric data mining and modelling techniques, and has spent most of his career in data technology product development.   Mark has an MBA (Beta Gamma Sigma Honors) from Columbia University, and degrees in Engineering and Commerce (Honours) from The University of Melbourne.

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