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Merve Ferrero

Chief Strategy Officer


Merve oversees some of Zopa’s most important products and services such as deposits and partnerships, as well as the overall strategy and operational resilience of the business. Merve led the Smart Saver launch for Zopa, a new savings product, and Zopa’s banking licence readiness which has allowed the company to grow and become profitable. As Chief Strategy Officer, Merve is responsible for ensuring Zopa has a clear view of its future and the strategy in place to get there. Merve has over 15 years of experience across strategy, product and business development. Before she joined Zopa in 2015, Merve was in China building and scaling tech companies and in investment banking prior to that.

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