Oleg is an entrepreneur and advisor with proposition and business strategy development experience in consumer goods, telecoms and mobile. At the end of 2014 Oleg has co-founded SweatCoin - the first cryptocurrency backed by physical movement. The app works by capturing the value of proven physical activity and allowing its users to spend it on goods, services and experiences to reinforce their core message - MOVEMENT HAS VALUE. Until early 2014 Oleg was CEO and the Founder of bloom.fm - a UK-based award winning mobile music streaming service with 1.2M users. Prior to that Oleg co-founded two more start-ups and worked in senior roles for BT, BCG, Cola-Cola and Mars. Oleg is married, has two kids and dreams of going paragliding.