a man wearing glasses

Robert Pasco

CEO and Co-founder


Rob is the CEO and Co-founder of Plend. Like 13 million other people in the U.K., he is a part of the mis-scored generation that have invisible or inaccurate credit histories which don’t reflect their actual creditworthiness.

That's where the idea for Plend started back in 2019 - Rob and his team have now gone on to build a brand new way to assess borrowers in the UK that offers longer-term credit at truly affordable rates.

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