Sam is Bud's strategic marketing lead, shaping the company's go-to market strategy and leading on insight, content, PR and CRM activity. Before joining Bud he worked as a consultant for companies ranging from startups to international giants like Sony and Unilever. He is the founder of an award-winning marketing tech startup and a published author.
The rapid rise of digital banks in the UK, Europe and now the US has transformed the landscape of incumbents with Open Banking and APIs starting to gather pace. Subscriptions, Marketplaces or Freemium: Which business models will win-out in the battle of digital banking?