Shachar Bialick


CEO and Founder

Despite Brexit, Israeli serial entrepreneur Shachar Bialick is investing in Britain through his latest venture Curve. He wants to help alleviate some of the struggles that people in this country face every day through either a lack of financial inclusion or just poor financial awareness in a market dominated by nine big banks at the top and fragmented by numerous challenger banks at the bottom. Shachar is a serial entrepreneur, passionate about using technology to improve lives. He has built and led numerous companies across several verticals including healthcare, finance, e-commerce, mobile telecommunications and more. He prides himself on his strong ability to blend big-picture strategy with a laser focus on execution and results, along with his ability to approach problems in a highly creative fashion - finding keys to locks that other people can’t see. He brings these attributes to the Curve vision resulting in him building a successful B2B and B2C business in two years, as well as launching many state-of-the-art products back to back. Curve’s unique ‘All your cards in one’ technology means customers can connect all their credit and debit cards into one single smart card that saves them money, earns them more rewards and delivers a better, more convenient and secure user experience. Curve’s user base has soared by 40% each month since the end of its first Beta programme in February 2018. More than 300,000 customers have joined the service and more than 100,000 of these actively use the card each month. Word of mouth referrals account for 80% of the growth and the average user spends £1,500 a month on their Curve card, which is 97% of the UK average card spend. Shachar has won many Fin Tech industry awards and regularly features in the likes of The Wall Street Journal, Financial Times, Bloomberg, CNN and The Sunday Times. Forbes Magazine included him in the ‘10 UK Tech SMEs Set for The Big Time In 2018’.

Event Sessions Featuring Shachar Bialick


Digital Banking's next move

AltFi London Summit 2019 - Monday 18 March 2019

From open banking and aggregation, to business banking and legacy banks, our four expert panelists give their take on what's next for digital banking.

Roundtable (Breakout)

Making the Marketplace ‐ Round Table Discussion

London Summit 2018 - Monday 26 March 2018

  • All in attendance were in agreement: marketplaces are something we can expect to see coming out of every digital bank, sooner or later. But will the model become a money maker? Clark doesn't think so, suggesting that Tandem prefers to see its marketplace as simply a "benefit to the customer" over a tool for profitability. Myatt also pointed out that we have yet to determine an exact and widespread definition of what we mean by 'marketplace': does it refer to only third-party products being sold by a bank, or will banks eventually sell their own services and products within their apps too? 
  • In essence, the marketplace model should be about "putting the customer's data back in their hands" and allowing them to get the most out of it, said Barbosa. Indeed, both Chisell and Magliulo added that a marketplace should be about "giving way" to those who are specialised, in order to create the most value for their customers. Campbell mentioned that Bud has found higher traction from users sits on non-core products and services: things like energy-switching, travel perks and insurance. 
  • However Plumb warned that at times the marketplace has become a "sexy term" for a bank's partnership strategy, when what they're really offering is not a true marketplace at all. Often we speak about marketplaces as if they are just one generic product, but as in the case of robo advisors, not all marketplaces will be a good fit. Bibas suggested that each bank should develop a specific strategy for different partners, allowing them to create true customer value.
  • For the future, Moreni highlighted the need for banks to be focusing on what value in a marketplace really means to their customers. Whether you give a customer 10 or 3 choices for a service, "it doesn't matter unless you know what it is your customer needs from you," said Dallas. Muis agreed, sayng that if you want people to give up their data, banks will have to show them the value they're going to gain as a result. While a partnership strategy is a no-brainer for most, it'll be the new categories that come out of the marketplace model that will be the most exciting to watch.

Articles Featuring Shachar Bialick

Curve gets back online after Wirecard outage

29th June 2020 | Daniel Lanyon

Curve smashes crowdfund raise

4th September 2019 | Daniel Lanyon

Curve prepares Crowdcube fundraising

16th August 2019 | Roger Baird

Fintech Curve raises $55m

16th July 2019 | Daniel Lanyon

Fintech's top 5 April Fool’s Day tales

1st April 2019 | Roger Baird

Amex joins Curve’s all-in-one service

28th January 2019 | Roger Baird

Curve hits 300,000 customers

6th December 2018 | George Geddes