Digital Innovation Lead
Yassir leads Equifax Canada’s digital innovation practice, helping customers bring new and engaging consumer-centric solutions to market leveraging Equifax data and capabilities. Prior to joining Equifax, Yassir worked across 3 of Canada’s largest banks for 17 years, where most of his experience was on the ‘other-side of the balance sheet’ in Retail Deposits where he led and worked on consumer-centric programs including streamlined account onboarding, simplified product suite and behaviour linked rewards.
